A market report from GlobalEd Services and IDEON
Two staple undergraduate business specialisations at Australian universities are Marketing and Management. We studied onshore enrolment data from 2012-2014 to see how popular they are with international students.
Bachelor of Business (Marketing)
13 universities reported onshore enrolments in a Bachelor of Business (Marketing) or equivalent program between 2012 and 2014. 3,690 total students were enrolled in the program in 2014, with 805 or 21.8% international. The largest program in 2014 enrolled 279 international students, or a remarkable 34.6% of all international students studying the program in Australia at the time.
Domestic student enrolments over the period rose by 11.6%, in contrast to international student enrolments, which declined substantially by 22.6%. Of seven universities with more than 50 international enrolments in 2012, five had suffered significant decreases in enrolments by 2014 and only two showed growth.
As noted above, 21.8% of onshore students in Marketing programs in Australian universities in 2014 were international, down from 28.7% in 2012. The range of variation between universities was substantial, from 85% at the university with the highest proportion of international students to just 4.5%.
International students from 63 countries enrolled in Marketing programs at Australian universities between 2012 and 2014. The top 10 source countries accounted for just over three-quarters of all international students - one quarter of them from China, followed by Indonesia, Malaysia, Vietnam, and Hong Kong.
In the context of an overall decline of 22.6% in international enrolments in Marketing programs between 2012 and 2014, important source countries showed declining trends. Four of the top five countries fell – China, Indonesia, Hong Kong, Malaysia – while only Vietnam increased enrolments.
While the Bachelor of Business (Marketing) remains a popular program with international students from a wide range of countries, enrolment trends generally between 2012 and 2014 were significantly downward.
Bachelor of Business (Management)
11 universities reported onshore enrolments in a Bachelor of Business (Management) or equivalent program between 2012 and 2014. 5,775 total students were enrolled in the program in 2014, 1,589 or 27.5% of them international. The largest program in 2014 enrolled 478 international students, or just under one third of all international students studying the program in Australian universities at the time.
Domestic student enrolments over the period rose by a substantial 36.2% while international student enrolments fell 2.5%. Trends varied between universities - five experienced positive growth in international student enrolments, five fell and one remained stable.
27.5% of students in the program in universities in 2014 were international students, down from 34.7% in 2012. Again, there was considerable variation among universities in the proportion of their undergraduate management students who were international in 2014, from 48.7% down to 5.9%.
International students from 89 countries enrolled in Bachelor of Business (Management) programs onshore in Australian universities between 2012 and 2014. The top 10 source countries accounted for more than 80% of all international students, with almost one third from China, followed by Hong Kong, Singapore, Vietnam, Malaysia and Indonesia. China declined significantly between 2012 and 2014, offset by increased numbers from India, Sri Lanka and Vietnam.
The Bachelor of Business (Management) is a program popular with international students from a wide range of countries. Enrolment growth in recent years has been marginally negative.
Bachelor of Business (Marketing)
13 universities reported onshore enrolments in a Bachelor of Business (Marketing) or equivalent program between 2012 and 2014. 3,690 total students were enrolled in the program in 2014, with 805 or 21.8% international. The largest program in 2014 enrolled 279 international students, or a remarkable 34.6% of all international students studying the program in Australia at the time.
Domestic student enrolments over the period rose by 11.6%, in contrast to international student enrolments, which declined substantially by 22.6%. Of seven universities with more than 50 international enrolments in 2012, five had suffered significant decreases in enrolments by 2014 and only two showed growth.
As noted above, 21.8% of onshore students in Marketing programs in Australian universities in 2014 were international, down from 28.7% in 2012. The range of variation between universities was substantial, from 85% at the university with the highest proportion of international students to just 4.5%.
International students from 63 countries enrolled in Marketing programs at Australian universities between 2012 and 2014. The top 10 source countries accounted for just over three-quarters of all international students - one quarter of them from China, followed by Indonesia, Malaysia, Vietnam, and Hong Kong.
In the context of an overall decline of 22.6% in international enrolments in Marketing programs between 2012 and 2014, important source countries showed declining trends. Four of the top five countries fell – China, Indonesia, Hong Kong, Malaysia – while only Vietnam increased enrolments.
While the Bachelor of Business (Marketing) remains a popular program with international students from a wide range of countries, enrolment trends generally between 2012 and 2014 were significantly downward.
Bachelor of Business (Management)
11 universities reported onshore enrolments in a Bachelor of Business (Management) or equivalent program between 2012 and 2014. 5,775 total students were enrolled in the program in 2014, 1,589 or 27.5% of them international. The largest program in 2014 enrolled 478 international students, or just under one third of all international students studying the program in Australian universities at the time.
Domestic student enrolments over the period rose by a substantial 36.2% while international student enrolments fell 2.5%. Trends varied between universities - five experienced positive growth in international student enrolments, five fell and one remained stable.
27.5% of students in the program in universities in 2014 were international students, down from 34.7% in 2012. Again, there was considerable variation among universities in the proportion of their undergraduate management students who were international in 2014, from 48.7% down to 5.9%.
International students from 89 countries enrolled in Bachelor of Business (Management) programs onshore in Australian universities between 2012 and 2014. The top 10 source countries accounted for more than 80% of all international students, with almost one third from China, followed by Hong Kong, Singapore, Vietnam, Malaysia and Indonesia. China declined significantly between 2012 and 2014, offset by increased numbers from India, Sri Lanka and Vietnam.
The Bachelor of Business (Management) is a program popular with international students from a wide range of countries. Enrolment growth in recent years has been marginally negative.
Both programs show an increase in popularity with domestic students, contrasted with falling popularity among international students.
Stephen Connelly (GlobalEd Services) and Dennis Murray (IDEON)
Technical note
This analysis is based on data from the Australian Government’s Higher Education Information Management System (HEIMS) and university websites. The accuracy of the HEIMS analysis is entirely dependent on the data as submitted by the higher education institutions concerned. There is sometimes considerable variation in the way that institutions report their data. The analysis excluded joint or double degree programs, single year Honours programs, programs with only domestic enrolments and programs with international enrolments of less than five over the period.
To discuss enrolment data analysis services email info@globaledservices.com
Stephen Connelly (GlobalEd Services) and Dennis Murray (IDEON)
Technical note
This analysis is based on data from the Australian Government’s Higher Education Information Management System (HEIMS) and university websites. The accuracy of the HEIMS analysis is entirely dependent on the data as submitted by the higher education institutions concerned. There is sometimes considerable variation in the way that institutions report their data. The analysis excluded joint or double degree programs, single year Honours programs, programs with only domestic enrolments and programs with international enrolments of less than five over the period.
To discuss enrolment data analysis services email info@globaledservices.com
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